Ken Segall said in his blog:
Apple advertising was always creative and fun, but it was also intelligent and accurate. That’s what made it the industry’s “gold standard” for marketing.
That’s why it makes me nervous when I see today’s Apple playing loose with words and images to sell a product.
Case in point: the “all-screen” iPhone X.
Of course we can see with our own eyes that iPhone X is not all-screen. It has a noticeable edge around the entire display, which even the Samsung S8 does not have. And then there is “the notch” — the object of many a critic’s venom.
Here he posted a comparison picture of iPhone X and Samsung S8:
I’m OK with the other three sides being described as “all-screen”. But the head with a notch? Sorry, no. It’s just like an island with eight sensors. If iPhone X’s head looks exactly like the bottom — yet it’s not Samsung’s version — I would have no problem admitting its “all-screen”.
There is a simple way to think about that: what if Apple spends more time on iPhone X, and finally makes the SCREEN ITSELF as SENSOR? It’s not easy definitely, but at least Apple could describe it as “all-screen” with honor.